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ROLE: LEAD ART DIRECTOR
RESPONSIBILITIES: DESIGN EXECUTION, MOTION DESIGN
THE CONTRACTOR SEMINAR EVENT PROMO VIDEOS
I created and scaled a series of animations promoting Unilock Contractor Seminar Events nationwide. I developed a cohesive aesthetic to convey a vibrant, modern feel while aligning with the brand. The videos positioned Unilock as an industry leader, distinguishing them from competitors and attracting both new and seasoned contractors to participate in the events.
THE TRANSFORMING HARDSCAPES HOMEOWNERS CAMPAIGN
Unilock needed a social media campaign to bring "Transforming Hardscapes" to life, aiming to engage contractors and inspire homeowners. By using before-and-after visuals of real projects, the campaign made outdoor aspirations feel attainable while positioning Unilock as the ideal partner for realizing these visions.
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