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ROLE: ART DIRECTOR
RESPONSIBILITIES: CREATIVE CONCEPTING, DESIGN EXECUTION, MOTION DESIGN, ILLUSTRATION
THE WORK
My social media work for Plan B ranges from informative and functional to playful and trendy. Copy for the Wordle animation, The Dos and Don'ts of Advertising, and B-LOG emails by Plan B copywriters Isabelle Legan and Dylan San Roman.
THE STRATEGY
The aim was to enhance engagement by crafting an appealing social media presence, catering to prospective clients, agencies, and the advertising community. We used a mix of comedic series, trendy memes, and informative content showcasing career opportunities and new blog posts to express Plan B's tone.
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