LifeSpace is a senior living company serving 17 different communities across seven states – each with unique brand guidelines. As a main Art Director on the LifeSpace team, I have designed various direct mail pieces and print ads fitting the specific style and tone of each community while also still adhering to overarching best practices from the C-Suite. As a team, we have completely refreshed LifeSpace’s creative approach to marketing in order to differentiate from competitors in the saturated senior living industry.