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THE IDENTITY REDESIGN
This identity redesign was for the Chicago Coalition for the Homeless, a non-profit organization advocating for people in Chicago experiencing or at risk of homelessness. They specialize in community work and behind the scenes legal activism. The final mark was developed with community and togetherness in mind. A breathable color palette and the interwoven nature of the mark aim to imply a sense of support and hopefulness for the future.
BEFORE & AFTER
(dated, depressing, literal)
(contemporary, evocative, appropriate)
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